03 April 2008

Nokia unveils 4 new phones for emerging markets



Nokia's 5000 and Nokia's 1680


Nokia's 7070 and Nokia's 2680

HELSINKI (Reuters) -- Nokia the world's top handset maker, unveiled four new phone models on Wednesday, targeting consumers in emerging markets who are about to replace their first phones.

The company, which makes four out of every 10 phones sold globally, has been fiercely defending its dominant position in emerging markets and in making cheap models, as market growth in Europe and North America has slowed.

The cell phone maker's new phones are priced between 50 euros and 90 euros, targeting cheapest offerings from its main rivals, all of whom have so far shied from competing with Nokia's scale-benefits in making even cheaper phones. full story

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