Apple Sues New York City Over Big Apple Logo

SAN FRANCISCO (AP) -- Apple Inc. says The Big Apple is worming into its territory with a logo the city is using for its green living campaign.

Apple on Friday renewed its challenge to a trademark registration application that New York City filed last May, saying the apple logo was too similar to its own.

Both logos depict a plump apple with a leaf. Apple's logo is white, with its signature bite mark, while New York City's proposed trademark is a green, figure-eight outline reminiscent of an infinity sign, with a stem, and the word "greeNYC" under it.

Apple's challenge, filed in January with the federal Trademark Trial and Appeal Board, says the company will be "damaged" if the trademark is granted. The city responded, alleging one of Apple's trademarks was fraudulently acquired. Apple disputed that allegation in another filing Friday. full story