Apple has biggest impact on world consumers

The Apple Store on Chicago's Magnificent Mile in a file photo.

LONDON (Reuters) -- The Apple brand has the biggest impact on the world's consumers, while Microsoft and the United States nation brand are those considered most in need of a remake, a survey showed on Monday.

The poll by online magazine brandchannel.com asked its readers to identify the brands with the greatest impact on their lives, and say how they affected readers' behaviour and their view of the world.

The nearly 2,000 professionals and students who voted named Apple overwhelming winner. The creator of the iPod and Mac computer triumphed in six categories including most inspiring brand and the one readers cannot live without. full story